Your morning coffee just got a second job.

Wake & Bake is where your morning coffee meets your backyard BBQ. This bold, savory rub blends rich roasted coffee with smoky spices, brown sugar, and a touch of heat to create a deep, complex flavor that takes grilled and smoked meats to the next level.

Perfect for brisket, ribs, pork, chicken, burgers, and steak, Wake & Bake builds a beautiful bark while adding layers of smoky, slightly sweet, coffee-forward flavor.

Flavor Profile: Rich • Smoky • Savory • Slightly Sweet • Bold

Try it on: Brisket • Ribs • Pork • Chicken • Burgers • Steak